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Non Woven Bag GSM Guide: How to Choose the Right Thickness for Your Application
29/11/2025

When you’re sourcing non woven bags for retail, wholesale, or promotional use, GSM (grams per square meter) is the most important factor to consider. It determines the thickness, durability, and overall performance of the bag. By understanding GSM, you can make smarter purchasing decisions that align with your business needs.

What is GSM in Non-Woven Bags?

GSM stands for grams per square meter. It measures the weight and thickness of the fabric used in non woven bags. A higher GSM means a thicker, stronger bag, while a lower GSM indicates a lighter, thinner option. This measurement helps you evaluate the bag’s strength, durability, and suitability for different applications.

Factory direct supply GSM Non Woven Die-cut Punched Shopping Bag

How GSM Affects Bag Performance

  • Strength & Durability: Higher GSM bags can carry heavier items without tearing.
  • Flexibility & Feel: Lower GSM bags are softer and more flexible, while higher GSM bags feel sturdier.
  • Cost Efficiency: Thinner bags are cheaper but less durable; thicker bags cost more but last longer.
  • Eco-Friendly Benefits: Reusable higher GSM bags reduce waste and support sustainability goals.

Common GSM Ranges and Their Uses

GSM Range Typical Use Cases Notes
40–60 GSM Lightweight shopping bags, giveaways Economical, short-term use
70–80 GSM Retail bags, promotional events Balanced durability and cost
90–100 GSM Grocery bags, heavy products Stronger, reusable
120+ GSM Premium packaging, corporate branding Long-lasting, high load capacity

How to Choose the Right GSM for Your Business

When selecting non woven bags wholesale, consider:

  • Product Weight: Match GSM to the weight of items your customers carry.
  • Brand Image: Thicker bags feel premium and enhance your brand reputation.
  • Budget: Balance cost efficiency with durability.
  • Sustainability: Higher GSM reusable bags align with eco-friendly initiatives.

Pro Tips for Selecting Non-Woven Bags

  • Opt for custom printed non woven bags to maximize brand visibility.
  • Choose eco-friendly reusable bags to appeal to environmentally conscious customers.
  • Partner with reliable suppliers like Zhongjin Packaging for consistent quality.
  • Request samples before bulk ordering to test durability and print quality.

Conclusion

Selecting the right GSM ensures your non woven bags deliver durability, branding impact, and customer satisfaction. Whether you need lightweight retail bags or premium reusable packaging, Zhongjin Packaging offers tailored solutions to meet your business needs. Invest in quality today and elevate your packaging strategy with Zhongjin Packaging.

FAQs

What does GSM mean in non-woven bags?
It refers to grams per square meter, indicating fabric thickness and strength.

Which GSM is best for retail bags?
70–80 GSM is ideal for retail use, balancing cost and durability.

Can I get custom-printed non-woven bags?
Yes, Zhongjin Packaging provides custom printed non woven bags for branding and promotions.

How do I choose between 60 GSM and 80 GSM?
60 GSM suits lightweight items, while 80 GSM is better for retail products needing more strength.

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